I’ve created brands from scratch, reimagined existing
identities, and positioned businesses to stand out in their
sector while connecting with their targetaudience.
2-Work
Festibao, an Asian cusine stand at UK music festivals,
need a fun, eye-catching brand to appeal to festival
crowds.
I created a Kawaii-style bao bun icon as the face of the
brand, with a soft red tone that reflects their Asian
roots, symbolising luck, joy & happiness.
Kontroversial
SGP are a long-standing subcontractor specialising in
building & scaffolding in the South of England. They required
a refreshed brand to compete with their larger rivals.
I designed a corporate marque that was inspired by a
gable roof, with a distinctive colour split to differentiate
between the two sides of the business.
CWU
The Communication Workers Union needed an updated
visual identity for their Lancs & Cumbria branch.
Using the existing CWU typeface, I integrated a visual
connection between the two counties to support the branches
mission to drive positive changes for their members.