I’ve created brands from scratch, reimagined existing
identities, and positioned businesses to stand out in their
sector while connecting with their targetaudience.
Festibao
Festibao, an Asian cusine stand at UK music festivals,
need a fun, eye-catching brand to appeal to festival
crowds.
I created a Kawaii-style bao bun icon as the face of the
brand, with a soft red tone that reflects their Asian
roots, symbolising luck, joy & happiness.
SGP
SGP are a long-standing subcontractor specialising in
building & scaffolding in the South of England. They required
a refreshed brand to compete with their larger rivals.
I designed a corporate marque that was inspired by a
gable roof, with a distinctive colour split to differentiate
between the two sides of the business.
CWU
The Communication Workers Union needed an updated
visual identity for their Lancs & Cumbria branch.
Using the existing CWU typeface, I integrated a visual
connection between the two counties to support the branches
mission to drive positive changes for their members.